What are the benefits of a Digital Strategy Roadmap?

Connects short-term improvements to your long-term vision
Helps you to identify gaps and opportunities
Guides you to improve your customer experience
Helps mitigate risks and uncertainties
Improves collaboration and communication with all parties involved

Digital Strategy Roadmapping - The dos and don'ts

What's the key to digital success?

A good digital roadmap. From creating goals, identifying key performance indicators, and identifying activities and projects, you’re ready to build a high-level thematic plan and your digital roadmap.

A good digital roadmap should:

Be easily shareable and understood
Be easily updated and agile
Provide transparency to the vision for all stakeholders
Gain alignment and buy-in from team members
Get the teams excited about what they are building and delivering

Steps towards a digital strategy

1. Setting goals
2. Defining KPIs
3. Activities & projects
4. A thematic high-level plan
5. A visual time-based roadmap

“After constructing a visual roadmap, you will know where you are headed and how to get there without getting stuck. A roadmap is a useful team guide and speaks to the long-term vision without losing sight of what is needed daily.”

image of nick branco

Nick Branco, Strategy & Growth Consultant, Vaimo UK

Meet our partners

This guide will help you create and develop your own digital strategy roadmap. It includes tips, recommendations, and best practices from leading digital commerce agencies. These are our partners who helped make this guide possible:

Contentful – Leading composable content platform
commercetools – Leading commerce solution built on MACH
Akeneo – Product information management
Klevu – AI-powered discovery suite
DotDigital – Cross-channel marketing automation platform
VueStorefront – Frontend as a service for headless commerce

At Vaimo, we help our clients build and develop their digital strategies in digital commerce, content management, data management, and insights and activation, tailoring technical solutions to suit each business’s specific needs.