Bricks and mortar retailers have used psychology for centuries to influence customers into spending. But without a physical store, how can e-commerce merchants apply the same techniques?

After the peaking holiday season your eCommerce store could experience a downfall in traffic and conversion. Use this guide to optimise the user journey for the new year!

In this guide:  

  • 5 key principles of persuasion
  • best practice advice on how to up your conversion rate
  • a thought on ethics
Hi. I'm Rachel. Nice to meet you.

Stephen Hill

Senior eCommerce Strategist

Stephen has over 10 years experience working in ecommerce. Starting with Coca-Cola in Australia back in 2006, he's now based in London, working for Vaimo's strategy department and helping clients grow with their data-driven approach.