Bricks and mortar retailers have used psychology for centuries to influence customers into spending. But without a physical store, how can e-commerce merchants apply the same techniques?
After the peaking holiday season your eCommerce store could experience a downfall in traffic and conversion. Use this guide to optimise the user journey for the new year!
In this guide:
- 5 key principles of persuasion
- best practice advice on how to up your conversion rate
- a thought on ethics
Senior eCommerce Strategist
Stephen has over 10 years experience working in ecommerce. Starting with Coca-Cola in Australia back in 2006, he's now based in London, working for Vaimo's strategy department and helping clients grow with their data-driven approach.