Whitepaper: B2B Online report
The way we shop has changed irreversibly. Brands are bending over backwards to meet consumers through every available channel, whenever and wherever they may be. While the B2B world seemed separate from the B2C world of consumer interactions, the past few years have made it clear that the people who represent businesses expect the same level of convenience across the board.
In Q3 of 2019 WBR Insights surveyed 100 CEOs, CTOs, CDOs, VPs of Marketing and Digital, Global Heads of eCommerce, and those of a similar standing from B2B companies across Europe to find out more about the challenges they face and the innovative solutions being brought to the table.
The survey was conducted by appointment over the telephone. The results were compiled and anonymised by WBR Insights and are presented here with analysis and commentary by the B2B Online community.